UAE

Background music for business
in the UAE

Araya Sound supplies commercially cleared business background music, in-store radio and audio systems across Dubai, Abu Dhabi and all seven emirates — with curation, hardware and local support.

Licensed in-store background music playing in a retail store in the UAE

7

Emirates covered

In short

What is in-store background music — and how do you get it legally?

Business background music is the curated soundtrack a company plays for its customers — in a shop, restaurant, hotel or mall — matched to the brand, scheduled by time of day, and supplied for commercial background use. In the UAE, playing music in a venue is a public performance under Federal Decree-Law No. 38 of 2021, so it needs proper authorisation — a personal Spotify or Apple Music account doesn't cover it. Araya handles the soundtrack and playback: we design the playlists, supply them through a commercially licensed service, install the audio system, and provide clear service documentation for every site.

Local know-how

Why the UAE sounds different

Music programming here isn't a copy of London or Singapore. Multicultural footfall, late mall trading and a calendar shaped by Ramadan all change what a good playlist looks like.

A multicultural audience

A Dubai store can welcome tourists from a dozen countries in a single hour. Music has to feel international without feeling generic — we build playlists that travel well across cultures and demographics.

Long trading days

Malls and hospitality venues in the UAE trade late, seven days a week. Dayparting matters: calm mid-morning, energetic evenings, and a different register entirely for Ramadan and national holidays.

Arabic and international blends

Many brands want Arabic-leaning sounds at prayer times or in heritage districts, and international pop or lounge elsewhere. We schedule those shifts automatically, per zone.

A serious licensing framework

The UAE has a modern copyright law — Federal Decree-Law No. 38 of 2021. Playing music in a venue is a public performance and needs proper authorisation, whatever the size of the business.

Licensing & the law

Playing music in your venue is a public performance

UAE copyright is governed by Federal Decree-Law No. 38 of 2021 on Copyright and Neighbouring Rights. Music played publicly in a business needs authorisation from rights holders — and the responsibility for securing it sits with the business playing the music. Consumer apps like Spotify, Apple Music and YouTube are licensed for personal listening only.

  • Every song carries two rights — the recording and the composition
  • Consumer streaming accounts never cover business use
  • Keep written confirmation of coverage on file per site
  • Live music and ticketed events may need extra permission

Read the full guide to music licensing in the UAE — or the deep-dive blog post.

Cleared for business use

Every playlist Araya supplies is cleared for commercial background use in your venues. Curation, commercially cleared supply, scheduling and hardware sit with one accountable partner.

Get a quote for licensed music
The service

What Araya provides in the UAE

One partner for the whole sound of your business — background music for shops, restaurants, hotels and malls, from the playlist strategy to the last ceiling speaker.

  • Brand-matched playlists

    Curated in-store background music designed around your brand, refreshed regularly so regulars never hear the same loop.

  • Dayparting and scheduling

    Different energy by time of day, day of week and season — including Ramadan, Eid and National Day programmes.

  • Multi-site control

    Central management for a single boutique or a fifty-store estate. Staff play from a phone or iPad; head office keeps the reins.

  • In-store radio & messaging

    Your own branded station with promotions, announcements and sponsored spots mixed into the music.

  • Speakers and installation

    Design, supply and installation of the audio system itself — ceiling speakers, zones, amplifiers and commissioning.

  • Local support in Dubai

    A UAE-based team on the ground for site surveys, installs, training and ongoing service.

Coverage

Serving all seven emirates

Site surveys, installation and support across the UAE — and regional rollouts across the GCC.

  • Dubai
  • Abu Dhabi
  • Sharjah
  • Ajman
  • Ras Al Khaimah
  • Fujairah
  • Umm Al Quwain

Trusted across the UAE

  • Fairmont Bab Al Bahr, Abu Dhabi logo
  • Hyatt Regency logo
  • ibis Hotels logo
  • DAMAC Properties logo
  • Aster Opticals logo
  • Salman Stores logo
  • The Pet Shop logo
  • Tumbi Hotels, Tapestry Collection by Hilton logo
Questions

UAE in-store music FAQs

Elsewhere

Other markets we cover

Ready to sound like the UAE's best-run brands?

Tell us about your venues and we'll design, license and install the whole soundtrack — anywhere in the Emirates.