FAQ
Background music questions, answered
Short, direct answers on licensing, multi-site rollouts, speakers, playlist refreshes, pricing and timelines.

- Do I need a licence to play music in my business?
- Yes. Playing music to customers is a public performance. A business music service like Araya's supplies music cleared for commercial background use, unlike a personal streaming subscription.
- Can you run background music across multiple locations?
- Yes. Every branch can share one brand programme or run its own, and everything is managed centrally, zone by zone, with its own volumes and schedules.
- Do we need new speakers?
- No. The music streams from a phone, tablet or computer into the sound system you already have. In the UAE, our Dubai team can also design and install a new system as a separate project.
- How often does the music change?
- Playlists are refreshed on a regular rotation so regular customers and staff do not hear the same tracks repeating, with seasonal and campaign programmes scheduled in advance.
- How is background music priced?
- Music is priced per audio zone, per month — not per location. A zone is one independent audio area with its own music and schedule, so a small boutique is a single zone while a hotel with a lobby, restaurant and spa is three.
- What exactly counts as a zone?
- A zone is one stream playing to one area. If two rooms always play the same thing at the same time, they share a zone. If they need different music, different volumes or different schedules, each one is its own zone.
- What is included with every zone?
- A commercially cleared catalogue of 100M+ tracks and 2,500+ ready-made business playlists, drag-and-drop scheduling, an explicit lyric filter, ad-free playback, remote control from a phone or tablet, offline fallback, and central management software with staff permissions.
- Can we play our own promos and announcements?
- Yes. In-store radio programming can drop your offers, loyalty prompts and announcements between tracks, and paging can duck the music for live messages.
- How long does it take to go live?
- A single site can go live quickly once the programme is approved, streaming through the speakers already in place.
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