The service

Background music, done properly

Background music is a fully licensed, curated audio service: the right music for your brand, played in the right zones at the right times, with the hardware and controls to run it.

Staff member adjusting music zones on a wall-mounted control panel

What's included

  • Licensed music

    Commercially cleared catalogue built for business use — no consumer streaming accounts, no licensing risk.

  • Brand-matched curation

    Playlists chosen for your concept, audience and price point, refreshed regularly by real curators.

  • Zones

    Different music in different areas of the same venue, from one dashboard.

  • Scheduling

    Morning, peak, evening and seasonal programmes switch automatically.

  • In-store radio & promos

    Station-style programming with your offers, loyalty prompts and campaign messages between tracks.

  • Hardware & support

    Players, amps, speakers and ongoing support so the music never quietly stops.

Why not just use a consumer app?

Personal streaming subscriptions are licensed for personal listening, not for playing to customers. A business music service gives you the right licence, plus zoning, scheduling, promo messaging and support that consumer apps do not offer.

See how a rollout works →

Trusted by brands across the region

  • Fairmont Bab Al Bahr, Abu Dhabi logo
  • Hyatt Regency logo
  • ibis Hotels logo
  • Hilton Garden Inn logo
  • Dubai Creek Resort logo
  • Pyramisa Hotels & Resorts logo
  • Tumbi Hotels, Tapestry Collection by Hilton logo
  • Salman Stores logo
  • The Pet Shop logo
  • London Dairy logo
  • DAMAC Properties logo
  • Aster Opticals logo

Ready to give your space a soundtrack?

Tell us your brand vibe and we will curate, license and install the whole thing.

In the wild

Sound that fits every corner of your venue

One licensed service, zoned and scheduled for the way each space actually feels.

  • Guests chatting over coffee in a cafe with background music
    Cafes
  • Evening crowd in a pub with music playing
    Bars & pubs
  • Warm lounge seating area with ambient background music
    Lounges
  • Shoppers browsing a store with licensed background music
    Stores
  • Hotel lobby with soft background music
    Hotels
  • Passengers waiting in a transit station with calm music
    Waiting areas