Luxury real estate · 35+ towers & residences · Curated streams, 24/7
DAMAC Properties: One sonic identity, every DAMAC address.
Founded in Dubai in 2002, DAMAC Properties is one of the Middle East's most recognised luxury developers — with a portfolio of collaborations that includes Cavalli, Versace, Fendi Casa, de GRISOGONO and Paramount Hotels & Resorts. In luxury real estate every sensory detail is engineered — marble, perfume, lighting, concierge tone of voice. Music is the one layer most developers leave to chance. DAMAC doesn't.
35+
Towers & residences on the network
6
Signature communities
24/7
Curated, licensed streams
1
Unified sonic identity
The challenge
One partner for dozens of properties, zero legal exposure
DAMAC needed a single trusted partner who could deliver fully licensed, brand-aligned background music to dozens of properties at scale — lobbies, gyms, spas, F&B, sales galleries, corporate floors — without the legal exposure of consumer playlists or the inconsistency of in-house picks. One contract. One sound. Every door.
The solution
Curation, not playlists
Algorithms shuffle. Our music directors compose the day — hour by hour, zone by zone, season by season — across eight distinct zone types per property.
Fully licensed music
Every track cleared for commercial play. Zero collecting-society exposure for DAMAC, in every territory.
Dayparting & scenes
Sunrise yoga to sunset lounge. The mood shifts with the day, automatically, per zone.
Cloud-managed players
Update the whole estate from one dashboard — new launches join the network on rollout.
Zones covered
Every space, its own scene.
- Lobby & Reception
- Spa & Wellness
- Gym & Fitness
- F&B Outlets
- Pool & Cabana
- Sales Gallery
- Corporate Floors
- Retail & Concierge
Sound, installed in the skyline.
A snapshot of the addresses already running on Araya — with new launches added to the network on rollout.
Dubai Marina
Cavalli Tower
Dubai Marina
DAMAC Heights
Sheikh Zayed Road
Paramount Tower Hotel & Residences
Safa Park
Safa One by de GRISOGONO
Dubai Marina
Ocean Heights
DAMAC Hills
Golf Community Residences
Araya didn't just give us a playlist — they gave our properties a voice. From the first lobby switch-on, our guests told us the music was what they'd remember.
The impact
A brand you can hear before you see.
- Unified brand sound across 35+ properties
- 100% licensing compliance, every territory
- Single point of contact for facilities teams
- Scalable rollout for every new DAMAC launch
Want a soundtrack like this for your venues?
Send a quick brief and we will come back with a programme — licensed, curated and installed.